Fusion 360 Degrees used 400+ promoters for the campaign that took place in Lagos Nigeria. Activation was conducted in 380 communities were reached in Lagos state. Total household reached was 499,272 in which agency achieved 97% of projected households. The second phase was the Peppe Terra campaign. spanned across over 197 locations with more than 443 neighborhoods reached in Lagos , Ibadan and Abeokuta. PluggIn App played a significant role in the activation as data were uploaded in real time to monitor the field execution team (Supervisors/Promoters) Overall, total consumers sampled during the entire activation period was 749,983 (99.9% achievement versus target)
Terra Peppe Activation
