Proximity Marketing

The key goal of proximity Marketing is to reach customers’ mobile phones directly at zero cost per customer / consumer.

Proximity Marketing is a marketing technique for mobile content distribution to mobile phones and devices of people walking nearby a specific location, where the WIFI/Bluetooth hotspot is installed. The key goal of proximity Marketing is to reach customers’ mobile phones directly at zero cost per customer/ consumer.

According to statistics between 35% – 47% of people carry their mobile phones with Bluetooth on – this group can be communicated directly with your brand message, however real-life case studies show visible signage saying “Turn Bluetooth On” will greatly influence the results of the campaign, not only by increasing the number of Bluetooth-enabled devices, but also by making people aware of your Bluetooth campaign and encouraging them to accept the message.

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