MaMia Consumer Activation
Boulus Foods & Beverages saw the need to enhance the health of consumers by providing high quality, tomato paste brand. The brand was lacking product penetration and distribution due to influx of imported brands which dominated the Open trade. Fusion 360 came into the project by executing an open market consumer activation where retailers were asked to cook with the brand.
Fusion 360 Degrees engaged major market across Lagos to incite, engage and reward sellers and consumers in open market. It was a 24 day activation in Lagos region.