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Brand Activation Experiential Marketing

Emborg Activation

Nigerians generally are not cheese eating due to the notion that it is fattening and high in cholesterol, Fusion 360 was responsible for carrying out an In-store activation in hyper stores in Lagos and Accra.
The objective was to convert butter and cheese consumers to the Emborg brand over a period of 6 months by sampling with biscuits and bread.. This later increased brand awareness in consumer patronage in stores.

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