Impact of Coronavirus on Brand Activation

As the coronavirus outbreak spreads, the world’s biggest companies and brands have begun painting a bleak picture of…

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Importance of Data in Product Distribution

As a market analyst and brand custodian my thoughts ran through few challenges some brands could face during…

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Big Data in Nigeria's Retail Industry

In recent times, customers expect personalization. They expect seamless experiences between online channels and physical stores. If they…

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